May/June 2021 – Wheels Up!
For many of us, one of the perks of our job is to be able to travel to different parts of the country for business-related activities. I always enjoy a few days working away from the office, where I’m not involved with the day-to-day business. I’m always amazed at how good it is for me when I spend time at work away from the office. Something magical happens when I feel the wheels of the plane leave the ground and I can focus on the opportunities and challenges that are facing my business. The expression that I “couldn’t see the forest for the trees” comes to my mind as a way to describe what happens to many of us in our typical workdays. And now an opportunity comes again to feel the magic.
The 2021 ICAA Convention and Trade Show will be held September 23-25 at the stunning 600-acre JW Marriott San Antonio Hill Country Resort and Spa, only 20 miles from the hustle and bustle of downtown. In my opinion, this is the nicest resort that has ever hosted an ICAA convention. The JW Marriott resort boasts two 18-hole PGA-certified golf courses (ICAA is planning a golf outing on Wednesday 9/22), walking trails, a sprawling aquatic park, and the largest spa in Texas. In fact, you may want to consider bringing your entire family and spending a little extra time.
This annual industry event is your one-stop shop to learn, network, and discover the latest insulation industry products and services from the best in the business. Every year, ICAA builds an educational program based on attendee feedback and timely industry trends, including sessions that run the gamut from business operations to building science. The star of the show, however, is the accompanying Trade Show, which features a lineup of the insulation industry’s leading suppliers and manufacturers as well as other complementary businesses. You’ll be able to rekindle your relationships with your fellow insulation colleagues.
For 2021, ICAA is working on a carefully organized educational program and schedule that takes into account social distancing and health and safety protocols. ICAA encourages all industry vendors and exhibitors to shine up their booths and set up shop on the ICAA Trade Show floor.
In my previous letters, I promised ideas that make sense (cents) to your business. At ICAA 2021, I am absolutely sure that you will be able to secure better-than-normal deals on an array of products and services. In fact, at the last ICAA Convention and Trade Show, my company was searching for a new blowing machine. We purchased one for a substantial discount that was only available at the ICAA Convention and Trade Show.
The theme of this year’s ICAA Convention and Trade Show is “Back in the Saddle.” Personally, I am so ready for this convention to happen. Both my wife and I have received our vaccinations, which gives us the feeling of receiving a Get Out of Jail Free card. This convention at the incredible JW Marriott in San Antonio will be the insulation industry’s celebration of coming back together after a rough year. I look forward to seeing you in September at our ICAA Convention and Trade Show in San Antonio!